My Goals And Strengths And Weaknesses - 981 Words

Brooke Point High School has been my second home for the past three years and a half. There, I have completed three Honors English classes, and I’m currently in a Dual Enrollment course. In those three years and a half, I have witnessed my writing skills develop and improve remarkably over time, as well as my academic growth as a writer. Like every other writer, I have both strengths and weaknesses. I rarely experience difficulty when it comes to grammar, putting my thoughts onto paper, and researching. However, deciding what to write about and writing analytical papers are some of my weaknesses I have yet to overcome. Throughout my years in school, I have managed to figure out my strengths and weaknesses, and continue to work to improve both. Since starting high school, I have found myself having less trouble with grammar, organizing my thoughts onto paper, finishing the papers assigned to me on time, and researching. Although I once struggled greatly with grammar, I don†™t see it as a problem anymore. The more I proofread and review the papers I write, the less grammatical errors I find. Despite it taking me a while to figure out how and what I want write about for certain papers and topics, I have always found it easy to put my thoughts onto paper. Once I know what I want to write about, the thoughts come pouring in and I find myself writing abundantly. Even though it takes me some time to figure it out at first, I still manage to turn in my papers on time. AnotherShow MoreRelatedMy Career Goals, Strengths, Weaknesses, And Weaknesses1003 Words   |  5 Pagesdeveloped for the sole purpose to explore my personal experiences in BSB124 Working in Business and particularly my interpersonal effectiveness. In order for me to achieve my career goal in Human Resource Management, understanding interpersonal aspects will have a positive affect on me within the workplace (Gregorio, 2012). Within this portfolio, I will examine my own intrapersonal strength s and weaknesses regarding these competencies likely to help me in my general pursuit for professional successRead MorePersonal Strengths and Weaknesses Essay781 Words   |  4 PagesMy Personal Strengths and Weaknesses I believe that life is a learning experience and being able to recognize our own strengths and weaknesses can help us become better individuals in anything we choose to do, whether it is positive abilities and skills that can help achieve our goals or negative personal areas that need improvement. Knowing yourself and what you can do, can help you recognize and overcome your weaknesses. One of my greatest strengths at work that I have recognized would haveRead More My Personal Strengths and Weaknesses Essay792 Words   |  4 Pageslearning experience and being able to recognize our own strengths and weaknesses can help us become better individuals in anything we choose to do, whether it is positive abilities and skills that can help achieve our goals or negative personal areas that need improvement. Knowing yourself and what you can do, can help you recognize and overcome your weaknesses.   Ã‚  Ã‚  Ã‚  Ã‚  One of my greatest strengths at work that I have recognized would have to be my ability to be a well-organized individual. I tend toRead MoreEssay about SWOT Analysis 1672 Words   |  7 Pagesidentifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a â€Å"Fuel My Motivation† article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how theRead MoreStrengths And Weaknesses Of Reading Essay958 Words   |  4 PagesMy Path A persons strength was always his weakness. When it comes to reading and writing, I have many strengths and weaknesses. My past writing and reading experiences have made me into the writer/reader that I today. Strengths help me excel in my read/write, but the weaknesses do bring me in a stump at times. When writing an essay, you can have a very high vocabulary, but not have the best of grammar. The good thing about weaknesses is that they can be worked on to be made into a strength. ManyRead MoreReflective Action Plan Essay examples1681 Words   |  7 Pagesbut requires learning to be efficiently executed. The result should be an effective practise to reach my goal. This is done by the inclusion of an Action Plan, which will assist in reaching my goal and narrow my focus and drive to achieve that goal. To enable me to create an Action Plan, I first need to list particulars of thing needed to do to accomplish my goal. This is done by identifying my objectives and prioritising them, s etting objectives which are achievable and identifying the steps neededRead MoreJft2 Task 21452 Words   |  6 Pages A1. Utah Symphony Strengths and Weaknesses When picking out the strengths and weaknesses of symphony there isn ¿t a list to which you can refer. Rather, you will want to read the case study carefully and to use your insight to discover indications of strengths and weaknesses in the data provided in the case. Be sure to cite examples and to address all four required areas including: financial strengths/financial weaknesses amp; leadership strengths/leadership weaknesses of the symphony. The keyRead MoreAnalysis of Strengths and Weaknesses1022 Words   |  4 Pagesï » ¿Reflection Essay Introduction With the long-term goal of becoming a transformational leader, it is often useful to consider ones strengths and weak nesses across four dimensions. These include personal and professional accountability, career planning, personal journey disciplines and reflect practice reference behaviors and tenets. The intent of this analysis is to evaluate my strengths and weaknesses in each of these four areas. In addition, a discussion will be completed on how current leadershipRead MoreReflection Paper In Nursing1032 Words   |  5 Pagessemester regarding my strengths, and weaknesses. Concentrating on areas of my professional practice that need improvement and discussing two goals I have created for my self, and how I plan on achieving them. This semester I have discovered I have two key strengths those being a dedication to the practical nursing program, and seeking help in the program when I need it. This trait is hopefully carrying through as a strength in my nursing career. However, I h ave many weaknesses to work on as a studentRead MoreStrengths and Weaknesses898 Words   |  4 PagesThe objective of this paper is to show you the personal strengths and weakness that I identified by asking friends and family their opinion on the topic regarding yours truly, and by examining myself for areas that I am really good at (also known as strengths) and areas I need to improve (otherwise known as weaknesses). After I have identified them, I will tell you how recognizing my strengths and weakness can help me to improve myself to achieve a more peaceful and satisfying personal life.

Human Resource Management Essay - 1735 Words

1. Ch 1, page 60-61, question 4: What is â€Å"evidence based HR†? Why might an HR department resist becoming evidenced based? The concept of evidence based HR is using specific tools (key performance indicators) to help clarify course of action, identify errors or omissions, and align HR to corporate strategy. It is a decision-making process combining critical thinking with use of the best available scientific evidence and business information (Rousseau Barends 2011). It forces HR professionals to measure their efficiency and effectiveness quantitatively. In addition, it presents a clearer way to share information with colleagues in a systematic way. One tool that is used is Critical Path Analysis, which helps illustrate the minimum time†¦show more content†¦Due to the greater encouragement, it reduces employee turnover and increases efficiency. This causes the company to be able to fulfill their goals and objectives that have been both created and managed through the strategic management process. 3. Ch 3, page 147-148, question 3: Many companies have dress codes that require men to wear suits and women to wear dresses. Is this discriminatory according to disparate treatment theory? Why? The process of establishing if an action/policy is discriminatory can be very challenging. However, a number of theories seek to differentiate actions that constitute discrimination and those that do not. Disparate treatment Theory is amongst the most commonly used theories that have been used to ascertain whether an act or policy amounts to discrimination or not. The theory argues that one is subject to discrimination if they are treated less favorably than others are in similar situations (Bent, 2011). Many companies have dress codes that require men to wear suits and women to wear dresses. This has raised a debate on whether such policies are discriminatory or not. Based on the Disparate Treatment Theory, such a policy cannot be considered as discriminatory. Men and women cannot be on the same platform in that they both dress differently. Even if people from both sexes were allowed toShow MoreRelatedHuman Resources Management : Human Resource Management1140 Words   |  5 Pagesa business efficiently? Human Resource Management (HRM). Human Resources is the solid foundation that practically oversees the entire organization, whether its managing employees to surveilling the progress of every single department. There are six principle functions that Human Resource take into account: employee relations, recruitment, compliance, compensation and benefits, training and development, and safety (policies/regulations). Over time Human Resource Management has taken a new role intoRead More Human Resources Management And Human Resource Management2123 Words   |  9 PagesIntroduction The study of human resource management becomes a major topic of the science of management at the beginning of 20th century and keeps attracting researchers’ attention (Merkle, 1980). The new models of human resource management derive from the advance of management theories and the accumulation of practices and experiences. With the development of global economy, the economic situation of each country deeply affects the world and becomes closely connected. In addition, the needs of customersRead MoreHuman Resources Management : Human Resource Management1138 Words   |  5 PagesHuman Resources Management Hilti continues to grasp on success and expand globally, but their path weren’t always well defined. The company began in 1941 and historically they’ve kept to traditional strategies when it came to recognizing human resource requirements. In the early 2000’s, the company established a new set initiatives, aimed at doubling revenue and operating profits. Hilti also recognized that this type of growth would require invigorating ideas to employ human resourcing requirementsRead MoreHuman Resource Management And Human Resources Management941 Words   |  4 PagesHuman Resources Management is one of the most important aspects of any organization, whether it be non-profit, not for profit, or profit. Human Resources Management is what makes it possible for a manager to be able to focus on their work and tasks at hand and not have to deal with lots of unneeded interpersonal activities. They are in charge of correctly evaluating the candidates that the managers will have to work with for the duration of the candidate’s stay. They are responsible for makingRead MoreHuman Resources Management : Human Resource Management835 Words   |  4 PagesHuman Resource Management â€Å"They humanize the brand and help workforce communities thrive† (Who). A human resource management position may be the job for you. Every business and enterprise has a human resource manager, including Starbucks, Disney and even Apple. This job includes planning and coordination, organization, consulting employees and to oversee the work and employees. All the schooling and stress that comes along with this occupation pays off in the end with an enjoyable job. HumanRead MoreHuman Resources Management : Human Resource Management1398 Words   |  6 Pages Human Resource Management Overview Tanya Phillips Dr. Andrea Scott, PhD HSA 320, Strayer University October 31, 2016 Human Resources Management Overview Human resources (HR) is the different kinds of clinical and nonclinical responsibilities for public and individual health involvement. The benefits and performance the system can deliver depends upon the knowledge, skills and motivation of those responsible for providing health services. Human resource managers don’t directlyRead MoreHuman Resources Management : Human Resource Management2534 Words   |  11 PagesIn most cases managers look at human resource management as an expense to a company rather than a source of benefit to the company however, research has proved that human resource management practices can be of greater value. Valuable decisions such as whom to recruit, what package to offer, the training necessary for the new recruits and how to assess employee performance directly affects the employee motivation and as such do affect the ability of the employee to provide products which the consumersRead MoreHuman Resources Management : Human Resource Management95 8 Words   |  4 PagesHuman Resource Management Overview As we all know when it comes to every business and organization that is out there, they all need help from Human Resources to continue to help the company grow. What is human resource management? Well Human Resource Management is the overall process that deals with how Human Resources manages their employees as well as different issues that can come across within the organization. Human Resource Management are in charge of different tasks including recruiting asRead MoreHuman Resources Management : Human Resource Management820 Words   |  4 PagesHuman Resources Management Proper Planning is one of the most important aspects of human resource management. Without proper execution of plans, the particular needs of an organization that are the responsibility of human resources will not be reached, and therefore, will fall short of what is necessary for meeting the goals of an organization (DeCenzo, Robbins Verhulst 2013).There are many facets a human resource manager must be familiar with in order to run an organization. The functions of humanRead MoreHuman Resource Management : Human Resources Management1264 Words   |  6 Pagesand research with my family, I decided to go into human resource management, specifically in a hospital. Many people questioned and often said â€Å"Why human resource management?† My answer, I chose human resource managers because I believe they are a vital part of a hospitals success. They make the plans, they direct the staff and they coordinate how people work together and where they need to be. Throughout this paper , I will describe human resource managers- what they do, what are the requirements

What You Must Know About Ross Short Essay Samples

What You Must Know About Ross Short Essay Samples Life After Ross Short Essay Samples Maybe K.J. Wright ought to be permitted to bat the ball from the end zone. Think a lot what you want Ross to know about you when you pick the questions to reply. Ross loved this specific topic. He also changed the Essay to focus on short-term goals and your reasons for those goals. The New Fuss About Ross Short Essay Samples Short essays are important when one is hoping to present an important topic without needing to compose lots of words or using several pages. They are still take the form of formal essay because the parts need to be included in it. Personal essays can at times include things like personal information which you would not like to share. Of all Of the varieties of essay, writing a quick essay may appear to be the easiest. Which is the reason we have supplied you some informative essay samples that can assist you with your own. Today, there are several on-line websites that provide sample papers. Tons of examples are found on twitter. A number of the first couple of examples are likely quite simple to interpret. Gossip, Deception and Ross Short Essay Samples The ideal thing you could do is to let yourself feel the grief as it comes over you. There is additionally an important time periods which for grieving person is more inclined to be tough to coop with. The question tells you what they would like to know. It is pretty straightforward. It is not difficult to get support as soon as the endeavor is very clear and known. If you're eager to find out more about digital marketing and the way you can construct a really effective digital advertising strategy for your organization, check outThe Simple Guide to Digital Strategy in 2016. To work at digital marketing, you'll want a strategy. Your di gital advertising and marketing strategy might incorporate elements of all 3 channels, all working together to assist you achieve your objective. The idea here is to accumulate a picture of what earned media will help you achieve your targets, and what won't, dependent on historic data. Clearly the world isn't perfect. If your owned and earned media is extremely successful, you might not have to invest in paid. Want to Know More About Ross Short Essay Samples? Clearly the caliber of the outcomes of searching depends significantly on posing the most suitable queries. They were much closer to what I was looking for in terms of language. Arber provided maps and in addition to concrete explanations. If you are in need of a website that will supply you with an all-inclusive collection of samples, then you're at the appropriate place. There's, clearly, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but generally, we figure out how to satisfy all the clients seeking urgent assistance. It was not so long ago that climate change was not a thing in any way. With a bit of practice and revision, you ought to be able to receive the procedure down in virtually no time. On the contrary, it's more helpful to check at them as guides in the grieving process it can help you understand and set into context where you're. What Ross Short Essay Samples Is - and What it Is Not Summer doesn't last the year. School is extremely important to me because without school it would be tricky to earn a living. School affects your entire life because in the event that you don't secure great grades you might currently be in a position to acquire a superior job your entire life. Up in Arms About Ross Short Essay Samples? If you're looking for a quick college application essay help, you 're at the appropriate spot. Thus, there are lots of ways an essay can be written. A powerful way of checking your essay is sufficiently particular to the school is the Name Plug-in Test. Though there are systematic ways on composing your very own informative essay, it can be challenging to do. Don't forget to begin your essay strongit should have the capacity to spark the interests of your readers. Writing is quite a strong tool. You don't need to possess the ideal writing skills to be able to be creative and compose an effective essay. It isn't only about the topic a student chooses to write on, but instead, how they write about doing it.

Impact of Brand Equity on Consumer Behavior †MyAssignmenthelp.com

Question: Discuss about the Impact of Brand Equity on Consumer Behavior. Answer: Introduction: Brand equity is defined as the commercial value that derives from consumer perceptions about the brand name of a particular product or service. The concept of brand equity does not rely on the product or service itself, rather than doing this, brand equity focuses on the brand image and consumer perception about the product or services (Freling Forbes, 2013). The marketing industry is greatly influenced by the concept of brand equity which decides the success and failure of the business deals their future development perspectives. The brand name can easily generate revenues from the simple brand recognition. The products having higher brand value earn more revenues rather than a product having great quality without a bradn name. Brand equity refers to the value of brands. In contrast with these facts, bradn equity is studied from two distinct perspectives, such as Cognitive Psychology and Information Economics (Godey et al., 2016). In accordance with the definition of Cognitive Psychology, the brand equity depends on the awareness of consumers in case of brand features and offerings of the brands. Whereas, Information Economics states that brand names are itself a signal for signifying the quality of product. Consumer Behavior Consumer behavior is defined as the study of individual and groups who are using, selecting and disposing the products, services and ideas for satisfying their needs and demands. Consumer behavior has important relation with the marketing trends and concepts. Marketers understand the consumer behavior while doing some surveys about their products and making their policies popular within the market (Goh et al., 2013). The marketing professionals get trained for understanding the needs and functional demands of consumers within various segments of markets. Marketing professionals changes their strategic moves and development process of strategies according to the variations of demands of consumers. These strategies guide them to declare some products as obsolete and as a result of this fact, some new products and services are introduced within the market place with respect to the consumer demands. Impact of Brand Equity on Consumer Behavior According to Chovanova, Korshunov and Babcanova (2015), In between the year of 2009 and 2014, the complex research on brand management was conducted within Slovak republic at the Faculty of Materials Science and Technology, Slovak University of Technology. This survey revealed that the 52. 2% males, 47.8% females and more than 18 years old Slovak inhabitants are attracted towards the brand value and their responses are towards the organizations those are having high amount of bradn value for their products and services. The consumer behavior changes the entire production of any organization and also it mandates the functional strategies that are taken by the organizations for managing their brand concerns within their competitive target market. These decisional aspects maximize the market share with respect to the organizational objectives and consumer demands from their market premises (Huang Sarigll, 2014). The consumer based brand equity is come up with significant development in the field of knowledge based and strategic branding of products and service within any organization. The following figure shows the impactful decisions of different authors about consumer based brand equity. According to Rehman (2016), due to increased competencies within the sector of mobile phone manufacturing business there is one question that is getting raised in the contemporary time is that is brand equity is motivating this business or purchasing behavior of individual?. In contrast with various evidences about this fact, this aspect is highlighted that brand equity is entirely influencing the development of consumer behavior with respect to various functional areas of involvements within the competitive market. The above figure is showing significant process of managing brand value and brand management within the technical sound industry where phone manufacturing processes are prioritized with respect to consumer demands and functional aspects. There is various significant resources information that is made available within the web or journal articles. The above figures and functional aspects are showing the impacts and behavioral analysis of the consumer behavior for identifying their responses over the target markets. In accordance with the findings and analysis of the research topic, following are the concerned hypothesis identified for this research process: H1: Brand Equity of Apple is impacting on the consumer behavior H0: Brand Equity of Apple is not impacting on the consumer behavior The entire research process is based on the secondary data collection about the impact of brand equity on consumer behavior of organizations. In contrast with this fact, the consumer behavior has been studied within this report with respect to various functional aspects involved within organizational behavior and functionalities involved within their target market (Brodie et al., 2013). In contrast with these facts, the research process is arranged with respect to critical literature review based on the definitions of bradn equity and consumer behavior. The literature review is linking the research objective with the general concepts of consumer behavior and brand equity involved within any organization (al Adams, 2014). The crucial objective of this report is to analyze the crucial factors of brand equity that are impacting on the consumer behavior of Apple. In contrast with this fact, the general description about brand equity and consumer behavior discussed in the segment of lite rature is helpful to the researcher in finding and collecting raw data that shows impact of Apples brand equity on their consumer behavior. Methodology used by this research This project report is focusing on the qualitative methods as there are various secondary resources which are being used within this research topic for understanding the impact of brand equity within the consumer behavior. The brand equity of Apple is greatly impacting on their consumer behavior with respect to the standards of products and quality of services (Freling Forbes, 2013). This report is describing the process analyzing the impact of brand equity on consumer behavior of Apple. The finding and analysis shows the collection of data sets that supports the objectives of the research process. This research has considered the impact of brand equity on consumer behavior of Apple. In order to convey these aspects and funding, various research papers, journals and annual report of Apple are studied in order to collect data from those resources. The aim of this research is to make an analysis on the impact of Apples brand equity on the consumer behaviors in purchasing the products of Apple. Various secondary sources of information are used for conveying this research that is readily available within websites (Chovanova, Korshunov and Babcanova 2015). These data are viewed as the raw data involved within research process for supporting the research objectives and aims. Some of the resources that are reviewed in this research are Apple Inc. website, annual report, Australian Bureau of Statistics (ABS) report etc. In addition to this, previous research papers that are published on Apples consumer buying behavior and brand equity are used within this research process for collecting data. The Annual report of Apple is helpful in identifying the growth of revenues of Apple. According to Apple Press Info published in the site of Apple Inc. in the year of 2015, Apple was announced their financial results for its fiscal 2015 fourth quarter ended sin September 26, 2015. The company earned revenue of $51.5 billion in that year. The net profit from this was 11.1 billion dollar (Titcomb, 2015). The above figure shows the net growth of iPhone from 2011 to 2015. This reveals that in the year of 2011 Apple had growth revenue about $108.2 billion and profit $25.9 billion, in 2012 revenue was $156.5 billion and profit was 41.7 (Titcomb, 2015). In accordance with all of these data this growth of revenues and profit got higher values in the year of 2015, revenues- $233.7 billion and profit- $53.4 billion. All of these figures are showing the growth consequences about Apple that reveals high demands for the Apple products among their consumers. iPhone is one of the most popular products of Apple that is gaining high revenues in comparison with other smart phones available within the market. The above figure is showing the sales growth of iPhone in between the year of 2011 to 2015. In the year of 2011, the sales for iPhone were 16.2 million (Titcomb, 2015). This amount of sales got increased in the year of 2015 and it was 74.5 million. These raw data reveals that the demands for Apple phones and products are getting increased in the contemporary times with respect to the demands of consumers. The consumers are getting attracted towards Apple as they are finding interesting offers and functionalities among Apple Products. There are various consequences that need to be managed with respect to branding of company images. In contrast with this fact, Apple is one of the worlds leading organizations that manufacture phone and other electronic devices for grabbing customer attention. There are three objectives that are considered as building block of this research process. These research objectives are linked with specific sections that are covered within this research project. The analysis for finding the purpose of brand equity within organizations are elaborated within the literature review section for managing different developmental aspects and functional areas of development within different organizations (Freling Forbes, 2013). Apple has also followed some specific set of strategies and functional steps that are elaborated from general perspectives of phone manufacturers within competitive market. Identification of branding strategies are covered within the third section of the literature review which states that the branding strategies can motivate the user interests and gain functional advantages from significant areas of markets. The emotional branding strategies of Apple are motivating the consumer behavior with respect to their changing behaviors and functional demands of individuals (Godey et al., 2016). Apple always prioritizes the demands significant development of user interests and they provides effective innovations for make the users motivated with respect to their new developments. Linking to objective To understand the purpose of building brand equity This aspect is analyzed in the first part of the literature review that states which is defining the brand equity concepts with respect to marketing and organizational trends. In contrast with these facts, the literature review is elaborating purpose of building brand equity within organizations for managing organizational development as well as for managing customer satisfaction. The section Brand Equity is mainly answering this segment of objective. Linking to objective To identify branding strategies that is followed by Apple in order to create brand equity among consumers The identification of branding strategies that are followed by Apple for creating brand equity among consumers is identified in the section of Consumer Behavior and Impact of Impact of Brand Equity of Phone Manufacturers on Consumer Behavior which is generalizing impact of strategies that are included within the phone manufacturing industry. Therefore, this aspect can be easily related to Apple as they also focus on their strategy selection of attracting consumers. Linking to objective To analyze how brand equity of Apple influences consumers buying behavior This objective can be linked with the section of Impact of Brand Equity of Phone Manufacturers on Consumer Behavior. This aspect can be considered as the impactful area that needs to be considered by Apple as they needs to study the consumer behavior with respect to various functional aspects of consumer behavior. According to the findings from different resources such as Apple Inc websites and different journal papers, this is highlighted that the brand equity of Apple is impacting on the consumer behavior of their products. Different collected data sets and functional analysis on those data highlights the impactful situation on the consumer behavior of Apple.r This hypothesis is considered as the null hypothesis and according to the data collection and findings from the research it is highlighted that the consumer behavior is changing due to the impactful brand equity of Apple. Conclusion This research is showing all the elaboration about different research questions that are considered within this research process. The contexts are elaborated as follows: Fist research question is elaborating about the purpose of creating brand equity. According to the findings from this research process, this is identified as that Apple has increased their revenues by 51 million in the year of 2014. Therefore, this figure shows that Apples consumer behavior changes accordingly with the concept of brand equity. The second research question states about the strategies used by Apple that improves their bradn equity among their customers. This aspect is analyzed that Apple uses consumer friendly branding strategy that manages their consumer behaviors. The third research question is elaborating about the process that Apple follows for managing consumer experiences. This aspect is managed with respect to the different figures that are highlighted in the data analysis part of this research. In the year of 2015, total 74.5 billion iPhones has been sold that shows the attractive consumer behavior towards their products. This can be concluded that this research paper is consists of mainly two parts of project contexts and project proposals. Project context is nothing but the elaboration about my project profession as one marketing professional. Apart from this part of the assignment, the project proposal is elaborating about impact of brand equity on consumers buying behavior: an analysis of Apple. These second part is mainly focused within this project report. The literature review of this assignment is dependent on the secondary resources and the concerned data from secondary resources are critically analyzed within this report. The research is only trying to analyze the impact of brand equity on the consumer behavior of Apple. However, there are various other aspects such as brand quality, brand pricing and other important related to brand values that also need to be studied. Apple should focus on network connectivity of their sales and revenues growths. The organizations should utilize their brand image in order to innovate new things among consumers. The strong innovations process can only be successful if significant threats to Apples business are minimized. References Brodie, R. J., Ilic, A., Juric, B., Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis.Journal of Business Research,66(1), 105-114. al, B., Adams, R. (2014). The Effect of Hedonistic and Utilitarian Consumer Behavior on Brand Equity: TurkeyUK Comparison on Coca Cola.Procedia-Social and Behavioral Sciences,150, 475-484. Chovanova H.H., Korshunov I. A. and Babcanova D., (2015). Impact of Brand on Consumer Behavior. Ac.els-cdn.com. Retrieved 16 May 2017, from https://ac.els-cdn.com/S2212567115016767/1-s2.0-S2212567115016767-main.pdf?_tid=1639e7b4-3a2d-11e7-a36c-00000aacb35dacdnat=1494935277_122ff55ff32068a7c8d217fa5d72a24c Department of Employment. (2012). Advertising and marketing professions (Source: ABS LFS, Department of Employment trend data to November 2015). Retrieved from https://joboutlook.gov.au/occupation.aspx?search=alphatab=statscluster=code=2251graph=EG. Freling, T. H., Forbes, L. P. (2013). An empirical analysis of the brand personality effect.Journal of Product Brand Management. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior.Journal of Business Research,69(12), 5833-5841. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior.Journal of Business Research,69(12), 5833-5841. Goh, K. Y., Heng, C. S., Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), 88-107. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Huang, Z. J., Cai, L. A. (2015). Modeling consumer-based brand equity for multinational hotel brandsWhen hosts become guests.Tourism Management,46, 431-443. IDG Communications. (2017). Marketing professionals prove hot property in Australian jobs market. Retrieved from: https://www.cmo.com.au/article/579697/marketing-professionals-prove-hot-property-australian-jobs-market/ Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS review,6(1-2), 1-16. Rehman, M. (2016). The Effect of Brand Equity of Mobile Phones on Customer Satisfaction: An Empirical Evidence from Pakistan. American Journal of Business and Society, 1(1), 1-7. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall. Statista. (2016). Apple's revenue worldwide from 2004 to 2016* (in billion U.S. dollars). Retrieved from https://www.statista.com/statistics/265125/total-net-sales-of-apple-since-2004/ Yi Zang., (2017).The Impact of Brand Image on Consumer Behavior: A Literature ReviewFile.scirp.org. Retrieved 16 May 2017, from https://file.scirp.org/pdf/OJBM_2015011615441425.pdf Titcomb, J. (2015).Apple reports biggest annual profit in history with net income of $53.4bn.Telegraph.co.uk. Retrieved 18 May 2017, from https://www.telegraph.co.uk/technology/apple/11959016/Apple-reports-biggest-annual-profit-in-history.html